There are several key committees that every high school booster club should have. The heads or chairs of these committees should also serve on and be an integral part of your booster club board. These key high school booster club committees include:
Membership Committee: Your membership committee should be tasked with coordinating your annual membership appeal. This should be one of your few, if not the only, booster club fundraisers each year where you will invite all individuals associated with your program in the most personal ways possible to contribute to the program by making a gift at one of a variety of increasingly generous levels in exchange for appropriate no-or-low cost benefits.
Advertising Committee: Your membership committee should be tasked with coordinating an annual appeal to businesses for sponsorship and/or advertising support.
Merchandise Committee: Your merchandise committee should be tasked with the procurement, promotion and sales of fan merchandise.
Communications Committee: Your communications committee should be tasked with developing and maintaining your booster club website, developing your game or performance-day program, publishing your regular or in-season e-newsletter, publishing your year-end annual report and honor roll of donors.
Volunteer Recruitment Committee: Your volunteer recruitment committee should be tasked with coordinating the development and revision of organizational job descriptions; the nomination, enlistment and election of new board members and your annual volunteer enlistment activities.
Alumni Activities Committee: Your alumni activities committee should be tasked with coordinating the research of alumni and parents of alumni, participation and contact information, an annual alumni game and/or day at the game event and your annual Hall of Fame breakfast, brunch, luncheon or dinner.
Youth Activities Committee: Your youth activities committee should be tasked with coordinating the compilation of a contact list for youth program participants and their parents, youth camps/clinics, and a youth day at the game, meet or performance event.
Current Parent-Participant Activities: Your current parent-participant activities committee should be tasked with coordinating various activities involving current parents and program participants, including your annual orientation meeting and year-end awards banquet.
Game or Performance Day Activities: Your game or performance day activities committee should be tasked with coordinating the staffing of various activities and events on game or performance day such as ticket booth staff, program sales or distribution helpers, ushers, merchandise sales attendants, concession stand workers, etc.
Most high school booster clubs today do not have all of these core committees in place. This tells me that they are falling far short of their reach and potential. So get these key committees in place within your high school booster club right away so that you and the important arts or athletic activity you support can achieve more.